What is the slow fashion movement?

Is it a blessing to live in a society with unlimited access to fast moving products from around the world? We have an abundance of choice with the convenience at our fingertips, giving us quick satisfaction for short lived items. However this access to ‘fast fashion’ not only has an impact to your wallets, but also harms our planet. 

We also have the option to shop slowly, ethically and sustainably. To focus on high quality products that will last a lifetime. To choose brands that source organic materials and manufacture locally with a sustainable model. To upcycle, reuse and repair items when they are reaching the end of their life. This is slow fashion

“Slow fashion is about designing, producing, consuming and living better. Slow fashion is not time-based but quality-based (which has some time components). Slow is not the opposite of fast – there is no dualism – but a different approach in which designers, buyers, retailers and consumers are more aware of the impacts of products on workers, communities and ecosystems…Slow fashion is about choice, information, cultural diversity and identity. Yet, critically, it is also about balance. It requires a combination of rapid imaginative change and symbolic (fashion) expression as well as durability and long-term engaging, quality products.” — Kate Fletcher(1)

Coming into the gifting season, we urge everyone to keep in mind the movement of slow fashion. To buy less, choose well, and make it last. Take the shift from quantity to quality. 

The products at Waverley Mills are hand-crafted by the local skilled artisans in our mill in Tasmania, Australia. We pride ourselves on the highest quality products - therefore everything from us comes with a lifetime warranty, so you can have the peace of mind that it’ll last you a lifetime.

Shop Slowly >

References: 

  1. https://theecologist.org/2007/jun/01/slow-fashion