Softness & Comfort
The unique structure, physics and chemistry of Australian Merino wool translate into a raft of properties and benefits for consumers.
Merino wool is comfortable, easy to live with and safe.
Hypoallergenic & Itch-Free
The broad fibres (≥29µm) of some wool can trigger nerve endings in our skin because they are less able to bend than the fine fibres of Merino wool. This can make them feel ‘itchy’. In contrast, Merino wool’s finer fibres bend more easily and exert less pressure on the nerves at the skin’s surface, making them feel supremely soft next to the skin.
Temperature Control
Merino wool is a high-performance fibre that has unique thermoregulation properties, which keep your warm when it is cold and cool when it is warm. The wool fibre has two tools to manage temperature — its natural crimp (or wave) and an ability manage moisture.
The natural crimp in the wool fibre traps air between the layers of fibre, which insulatesa against changes in temperature. Dry air insulates better than damp air. Wool maintains a dry microclimate next to your skin.
Moisture-Wicking & Breathable
Most textiles can absorb water vapour — some more than others. The chemical structure of wool allows it to absorb up to a third of its own weight in moisture vapour in high humidity without feeling wet.
When you exercise and start to sweat, the wool next to your skin automatically absorbs the moisture vapour and the heat associated with it, drawing it away from your skin, leaving you feeling drier and more comfortable. Less sweat means less body odour — wool fibres stay fresher for longer
Controlled test by the CSIRO in Australia found that Merino fabric transports 27% more moisture vapour away from the body than polyester fabric of identical construction.
Safe & Eco-Friendly
Wool is reassuringly safe. Not only does wool have superior inbuilt UV protection compared with other fibres, keeping you safe from the sun’s damaging rays, but it is naturally fire resistant. When exposed to a flame many synthetic fibres melt and stick to the skin. A fabric made entirely of wool is difficult to ignite and has limited ability to sustain a flame. Wool offers additional protection when compared with synthetic fabrics as it chars on burning, which creates an insulating layer between the flame and your skin. These properties make wool the ideal fibre for clothing and home furnishings protecting both your family and your home in the case of fire.