Softness is only one of merino wool's remarkable qualities.
Unlike synthetic fibres, merino wool naturally responds to your body and the environment around you. Tiny pockets of air trapped within each fibre create insulation when temperatures fall, helping you stay warm on cold winter mornings. At the same time, the fibre remains breathable, allowing excess heat and moisture to escape as conditions change.
Merino wool can also absorb moisture vapour without feeling damp, helping to keep you comfortable whether you're walking through the city, travelling between appointments, or spending the day outdoors.
Another advantage is its natural resistance to odours. Wool fibres contain lanolin and have inherent antimicrobial properties that help keep scarves fresher between wears, meaning they require less frequent washing and retain their beauty for longer.
It's this combination of comfort, performance and durability that has made merino wool one of nature's most remarkable fibres for generations.